Is Buying a Franchise Like Buying a House

The overwhelming majority of people who are attracted to franchising are first-timers in business who are drawn by the branding, support and infrastructure provided by a franchise chain that takes the pain out of reinventing the business wheel. Without prior experience in business, potential franchisees have no comparable frames of reference in their decision-making process, […]

Communication Drives All Your Other Marketing Strategies

The single most important strategy you can use to maximize the value of all the other strategies is to communicate regularly with anyone that contributes or will contribute in any way to your business success. You need to do this in order to maintain strong, positive relationships that can benefit all involved. It’s a simple […]